Rayuela powered by Lisk: The Startup Track of Crecimiento’s Pop-Up City
Some moments change the trajectory of a startup—this is one of them. Rayuela is Aleph’s startup track for March, a four-week sprint where founders will compete for attention, funding, and access to the best network in crypto.
Crecimiento’s builder funnel is growing fast, and the March Pop-Up City is a massive opportunity for startups to break through. The best founders, builders, and investors from around the world will be in Buenos Aires—creating the most high-energy, high-density startup environment of the year. Rayuela is designed to plug you directly into this ecosystem, giving you the platform to build in public, gain momentum, and pitch in front of top investors.
Crecimiento’s ecosystem is full with amazing talent and founders. We will select only 50 startups to be part of Rayuela. Apply now to secure your spot.
Why Participate?
This isn’t just another pitch competition. It’s a platform to get noticed, connect with top investors, and prove you can execute at a high level.
Get seen by thousands. Public Twitter applications, a virality challenge, and a high-profile Demo Day will give your startup visibility across the ecosystem.
Talk to real investors. No cold intros—Rayuela puts founders directly in front of the people who can fund them.
Work with top mentors. Hands-on mentorship from top builders, investors, and operators.
Benefit from Crecimiento’s ecosystem. Get access to coworking, events, and Crecimiento’s network for Season 4.
Grow your brand. Your pitches, your content, your story—professionally recorded and amplified.
If you make it to Demo Day, you’ll pitch in front of top investors, and your startup will be featured across Crecimiento’s ecosystem. The top 3 teams get VIP investor access, additional private mentorship, and premium media exposure.
The 4-Week Startup Journey
📌 March 10 - Kickoff
Only 50 startups make it to the program. On the first day, founders meet mentors, refine their positioning, and start crafting their public story. Speed-dating mentorship sessions set the stage. We will help you create content around your startup from day 1.
📌 March 12 - Startup Day
A full day of pitches, networking, and VIP sessions. All 50 startups take the stage to present, get feedback, and connect with key investors and mentors. Every pitch is recorded and amplified for long-term visibility.
📌 March 18 - The Virality Challenge 🚀
Can your startup take over Twitter? Founders will work with growth experts to craft viral content, record high-quality videos, and compete for attention. The top 5 startups with the strongest engagement earn a direct spot at Demo Day.
📌 March 27 - Demo Day 🎤
The final showdown. The top 15 startups (10 selected by jury, 5 from Viralitón) pitch live to investors, partners, and the Crecimiento network. Some will walk away with funding. Others will walk away with lessons. The top 3 startups secure VIP investor access, exclusive mentorship, and priority visibility.
How to Apply
Rayuela applications are public—no forms, no hidden process. Just show us what you’re building, in public.
Step 1: Post Your Application on Twitter
Publish a tweet, a video, an article, or a thread that clearly explains your startup. Your post must include:
What you’re building and why it matters.
Any traction, progress, or milestones.
A demo, product walkthrough, or supporting details.
Mention @crecimientoar and use #CreciStartups.
Step 2: That’s It. No Extra Steps.
Your post is your application, so make sure you add all relevant info — we will review all entries directly on Twitter. We will also amplify applications so you start getting visibility from the start. Feel free to add any additional links you may need to show why your startup is great.
📅 Deadline: March 2—no late entries.
🚀 The 50 selected startups will be announced on March 5 live at the Opening Ceremony of Aleph Pop Up
How Startups Are Selected
10 startups will be chosen based on Twitter engagement (we will review engagement metrics manually and discard applications boosted by bots or fake interactions).
40 will be handpicked by Crecimiento’s jury, based on execution, product quality, and founder potential.
A Call to Investors, Mentors & Ecosystem Leaders
The best founders in Latin America will be in Buenos Aires this March. If you’re an investor, operator, or ecosystem builder, this is your chance to connect early with high-potential startups before everyone else does. Come build this with us.
Rayuela is more than a competition—it’s a space for collaboration. We’re looking for partners who want to co-create this with us, whether by shaping better ways to support founders, bringing in expertise, or scaling Rayuela’s impact. There are many ways to get involved—judging, investing, advising, or amplifying what these founders are building. If you want to be part of it, let’s make it happen.
Crecimiento is already home to some of the most forward-thinking builders, investors, and organizations pushing the boundaries of what’s possible. Our mission is to make Argentina a global hub for tech, entrepreneurship and crypto, by strengthening the builder funnel and creating real opportunities for founders. If you share this vision, this is your call to action.
Let’s build this together. Reach out to us on Twitter.
The Clock Is Ticking—Apply Now 🚀
Rayuela is one of the most ambitious startup programs of 2025. Founders are already applying, and spots are limited. So… what are you waiting for?